Initiatives for patients and consumers
Alphega Pharmacy runs a European programme of thematic and preventive campaigns throughout the year. The initiatives are mainly designed for the benefit of the patient and the consumer, but also provide an opportunity to manufacturers to increase their sales as a result of raised awareness of healthcare issues.
Thematic campaigns are seasonal (usually monthly) and cover topical areas such as colds/flu, suncare and allergies, while prevention campaigns focus on year-round issues such as asthma and osteoporosis. For example, Alphega Pharmacy today runs a permanent European Diabetes campaign in all its countries of operation.
The Alphega Pharmacy Consumer magazine, currently issued in France and Italy, provides a valuable profile-boosting platform to manufacturers. It also helps reinforce pharmacy’s positioning as ethical providers of primary healthcare services to consumers. Other promotional materials and merchandising tools used in support of the campaigns include tailored planograms, shop window posters, thematic displays, and leaflets. All this greatly assists in promoting product visibility and driving consumer purchases.
