EUROPEAN MONITORING
Alphega Pharmacy makes it possible for the capture of valuable qualitative and quantitative data in order to assess and refine product sales and performance on a Europe-wide scale. Selling products through the Alphega Pharmacy network enables the collation of market research information, including sell-in and sell-out data, which can be used in measuring and analyzing products' sales performance. It also allows manufacturers to assess product side effects as well as observance patterns among groups of consumers, making it easier to monitor patient compliance.
