INITIATIVES FOR PATIENTS AND CONSUMERS
We run a European programme of Seasonal and Health Awareness campaigns throughout the year. The initiatives are mainly designed for the benefit of the patient and the consumer, but also provide an opportunity to manufacturers to increase their sales as a result of raised awareness of healthcare issues.
Seasonal campaigns cover topical areas such as colds/flu, suncare and allergies, while Health Awareness campaigns focus on year-round issues such as asthma and osteoporosis.
The Alphega Pharmacy Consumer magazine, currently issued in France, Italy and Spain provides a valuable profile-boosting platform to manufacturers. It also helps reinforce pharmacy's positioning as ethical providers of primary healthcare services to consumers. Other promotional materials and merchandising tools used in support of the campaigns include tailored planograms, shop window posters, thematic displays, and leaflets. All this greatly assists in promoting product visibility and driving consumer purchases.
