Our offering to industry partners
The Alphega Pharmacy offering to industry partners aims to provide comprehensive range of services that would meet and exceed the requirements of each industry partner, driving increased distribution and sell-through.
Distribution
Partnership with Alphega Pharmacy provides manufacturers with many opportunities to improve the profile and distribution of their products to a wide network of independent pharmacists. Through participation in purchase and distribution deals, manufacturers can opt to have their products placed on buying platforms which offer better conditions to pharmacist buyers and result in higher volumes of sales.
Co-ordination with Alphega Pharmacy initiatives provides extra ways of increasing distribution, for example through listing and sales promotions or by arranging for automatic deliveries of products related to specific advisory campaigns.
Monitoring
Alphega Pharmacy makes it possible for the capture of valuable qualitative and quantitative data in order to assess and refine product sales and performance on a Europe-wide scale.
Selling products through the Alphega Pharmacy network enables the collation of market research information, including sell-in and sell-out data, which can be used in measuring and analysing products' sales performance. We are working with manufacturers to find innovative ways of supporting medicines adherence programmes.
Sell-out drive
Alphega Pharmacy provides a high level of support to its member pharmacies in maximizing the sell-out of products to patients and consumers.
Services include advice aimed at improving category management and merchandising in order to encourage product sales. Coordinated promotional activities in support of this include Seasonal and Health Awareness Campaigns as well as a range of sell-out dynamisation schemes. These contribute to the promotion of specific products in line with the broader service and advisory objectives of pharmacists.
Brands promotion and compliance programs
A key aim of Alphega Pharmacy is to support its members in exceeding the healthcare expectations of its patients and consumers.
Opportunities are available for manufacturers to raise their profile as experts in a disease area by sponsoring training and providing tools on pre-diagnosis, treatment, follow-up and patient compliance programmes. As well as encouraging sales, this helps improve pharmacists' competencies and knowledge of the product concerned. Training programmes have been developed in conjunction with manufacturers on key issues such as smoking cessation, weight management and diabetes.
E-learning
In line with its commitment to helping pharmacies deliver ethical and advisory services to patients and consumers, Alphega Pharmacy is currently developing an e-learning network across Europe. The aim is to make widely available a range of practical educational modules on key healthcare categories such as smoking cessation and diabetes. Our e-learning programmes add value by helping pharmacists to increase patient awareness of specific conditions and treatments, to promote preventative measures and to encourage patient compliance. Participation with Alphega Pharmacy's e-learning programmes brings several clear benefits to industry partners:
Increased profile amongst pharmacists
Enhanced patient focus
Improved service offering to patients and consumers via the pharmacy
Better information for pharmacists about specific medical conditions, symptoms and treatments as well as an opportunity to promote product brands
A means of providing the necessary operational competences to pharmacy teams to better respond to patient needs