Our offering to pharmacies
The Alphega Pharmacy offering to independent pharmacies aims to promote the role of the profession in the healthcare chain and to provide a range of services to enable the development of key competences.
Stronger brand
Alphega Pharmacy is a growing European model of trust and reliability in healthcare. The brand is a key element and its distinctive look and feel are instrumental in driving its recognition among patients and consumers.
The brand helps members maintain competitive advantage by providing a strong visual identity which is attractive to customers and supports coordinated Seasonal and Health Awareness Campaigns across the network. Branding services to members incorporate full store design, display and decoration - all tailored to the individual pharmacy and coordinated in line with the overall look and feel of the Alphega Pharmacy brand.
Professional training & patient care
Alphega Pharmacy is committed to the development of an enhanced advisory and ethical role for pharmacies. It supports this by providing access to training courses and comprehensive services designed to help pharmacists better perform their healthcare role in the community.
Alphega Pharmacy also offers training focused on pro-actively anticipating pharmacy needs and developing a range of practical educational modules on key issues such as smoking cessation, weight management and diabetes.
Retail support
Alphega Pharmacy provides a high level of support for members' retail operations. Members benefit from sell-out dynamisation schemes implemented across the network to promote sales of certain products and increase turnover.
Pharmacy members are offered an initial audit of the business featuring advice on marketing, HR and category management as well as the option of a tailored planogram to assist in maximising Point of Sale (POS) impact.
Pharmacy management and IT support
Alphega Pharmacy commitment to members includes the provision of a range of pharmacist coaching services, covering advice on supplier negotiations, merchandising and staff management.
Working as part of the Alphega Pharmacy network also brings strong advantages in terms of the capture of relevant market data. This enables follow up and performance monitoring which is a key factor in further developing and maintaining competitive advantage.
E-Learning
In line with its commitment to helping pharmacies deliver ethical and advisory services to patients and consumers, Alphega Pharmacy operates an e-learning network across Europe. The aim is to make widely available a range of practical educational modules on key healthcare categories such as smoking cessation and diabetes. Our e-learning programmes add value by helping pharmacists to increase patient awareness of specific conditions and treatments, to promote preventative measures and to encourage patient compliance. The e-learning concept offers several clear benefits to pharmacists:
A simple, effective means of building additional competences within operational pharmacy teams
Distance learning. Easy, convenient access to training materials created by experts
A means of optimizing the quality of advice offered to patients and consumers
Support in preparing public health campaigns developed in partnership with pharmaceutical manufacturers
A valuable information resource that focuses on the changing role of pharmacy in an increasingly challenging market environment.