Initiatives for patients and consumers
We run a European programme of Seasonal and Health Awareness campaigns throughout the year, in line with our ethical, advisory and service aims. Seasonal campaigns cover topical areas such as colds/flu, sun-care and allergies, while Health Awareness campaigns focus on year-round issues such as asthma and osteoporosis.
The initiatives are mainly designed for the benefit of the patient and the consumer, but they also help reinforce the role of the pharmacy as an ethical provider of primary healthcare services. The Alphega Pharmacy Consumer magazine, currently issued in France, Italy and Spain, emphasizes this positioning to consumers by providing an additional source of healthcare advice and information. Other promotional materials and merchandising tools used in support of the initiatives include tailored planograms, shop window posters, Seasonal displays, consumer magazines and leaflets. All this greatly assists in promoting product visibility and driving consumer purchases.