Initiatives for patients and consumers

Alphega Pharmacy is committed to helping its members to bring better health and wellbeing to their patients and consumers.

For this reason, Alphega Pharmacy offers a full year omnichannel 360º marketing plan to better reach them.

We run a European program of Seasonal and Health Awareness campaigns throughout the year, in line with our ethical, advisory and service aims. Seasonal campaigns cover topical areas such as colds/flu, sun-care and allergies, while Health Awareness campaigns focus on year-round issues such as asthma, diabetes or oncology.

The initiatives are mainly designed for the benefit of the patient and the consumer, but they also help reinforce the role of the pharmacy as a Health Hub for the community.

All this greatly assists in promoting product visibility and driving consumer purchases.