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European monitoring
Alphega Pharmacy makes it possible for the capture of valuable qualitative and quantitative data in order to assess and refine product sales and performance on a Europe-wide scale.
Selling products through the Alphega Pharmacy network enables the collation of market research information, including sell-in and sell-out data, which can be used in measuring and analysing products' sales performance. We are working with manufacturers to find innovative ways of supporting medicines adherence programmes.